University of Alabama Athletics and Townsquare Media Tuscaloosa announced today a seven-year extension of its broadcast relationship, allowing Crimson Tide fans in the Tuscaloosa market the opportunity to hear games and related programming for their favorite team on Townsquare’s 95.3 FM The Bear; Tide 102.9 FM; Catfish 1230 AM and 1001.1 FM; and Praise 790 AM and 93.3 FM.

As hometown radio flagship for the Crimson Tide, Townsquare Media will carry all regular-season and post-season games for men’s football, men’s and women’s basketball, as well as baseball and softball. In addition to live game broadcasts, Townsquare stations will carry all broadcasts of the Hey Coach show, featuring select coaches representing UA Athletics varying by season and teams showcased. In addition, fans can hear Crimson Tide Rewind on Monday nights during football season and the daily Crimson Tide Today providing highlights on all sports across campus.

“We’re pleased to extend our long-standing partnership with Townsquare Media locally in Tuscaloosa to continue as the flagship home of Crimson Tide sports for another seven years,” said University of Alabama Director of Athletics Greg Byrne. “The University of Alabama has enjoyed a lengthy partnership with these flagship stations, and we’re excited that the relationship will continue well into the future.”

The agreement with Townsquare Media Tuscaloosa was secured on behalf of the university by Learfeld’s Crimson Tide Sports Marketing, Alabama Athletics’ multimedia rightsholder which also manages all aspects of the radio network. The extended relationship kicks off with fall football and continues through the 2023-24 athletic season.

“We are thrilled to renew this multi-year partnership with the University of Alabama Athletic Department and Learfield as the flagship radio stations for Alabama football, men’s basketball, women’s basketball, baseball and softball,” said Townsquare Media Tuscaloosa Market President and Chief Revenue Officer David DuBose. “Alabama is one of the nation’s top collegiate athletic programs, so we are pleased to be able to provide FM signals to air each of these live sports and ‘Hey Coach’.”

The University of Alabama is one of nearly 125 collegiate institutions, conferences and arenas represented by Learfield. The company’s rich history includes over four decades of developing trusted, long-term relationships with some of the most revered institutions and associations in the world of college sports. Additionally, it titles the Learfield Directors’ Cup and offers its partners professional concessions and ticket sales; branding, licensing and trademark consulting; digital and social platform expertise; campus-wide business and sponsorship development.

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