The University of Alabama Athletics Department has selected the COMPASS NIL platform to better help student-athletes looking to take advantage of the new name, image, and likeness laws. In the state of Alabama, the NIL law will go into effect on July 1. Alabama Athletics will begin using the COMPASS platform starting this summer. COMPASS was designed by CLC, a leading trademark licensing company, and Game Plan, a leader in providing athlete education.

The new platform will help Alabama student-athletes by educating them on matters relating to NIL, deal disclosures, and monitoring tools. COMPASS will also allow Alabama to track and look for trends to help student-athletes measure their NIL value over the course of their time here. In addition, COMPASS will help build and evaluate personal brands as well as new business opportunities. The platform will also host up-to-date information in regard to changes or updates in NIL guidelines or laws and ensure all student-athletes follow compliance requirements.

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University of Alabama Director of Athletics Greg Byrne shares, “For our staff to provide the comprehensive tools our student-athletes need to build and elevate their personal brands, we needed the COMPASS NIL platform to serve as the infrastructure to track and monitor their brand and business opportunities. “The deal management and education available in the COMPASS system are the ideal complement to The Advantage to help all our student-athletes succeed.”

COMPASS is yet another tool the University of Alabama has implemented in order to help its student-athletes. Earlier this spring, Alabama released its new personal branding program called The Advantage.

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