The Senior Bowl announced Wednesday morning it will be teaming with Walk On's Sports Bistreaux on a 3-year deal to make the restaurant the official practice partner of Senior Bowl week in Mobile, Alabama.

“The Senior Bowl has a longstanding history of producing future Hall-of-Famers and many of those all-time greats began their college careers as walk-ons or under-the-radar prospects who embody the Walk-On’s underdog spirit,” said Jim Nagy, Reese’s Senior Bowl Executive Director in a statement. “Our goal is to elevate the college football all-star game experience and partnering with an emerging national brand like Walk-On’s brings value to the people that matter most—our players and our fans.”

Photo Courtesy of the Senior Bowl
Photo Courtesy of the Senior Bowl

Walk On's captured the sponsorship thanks to a plethora of achievement over the past year, including opening its 50th franchise in Melbourne, Florida, a growth equity investment from 10 Point Capital and the addition of former Senior Bowl MVP Dallas Cowboys quarterback Dak Prescott taking co-ownership of the Dallas-Fort Worth and Waco restaurants.

“The Walk-On’s origin story, which has fueled our vision for franchising, is built on being a ‘walk-on’ player, an underdog who is willing to put in the hard work to make their dreams a reality – much like a successful entrepreneur,” said Brandon Landry, CEO, co-founder and owner of Walk-On’s Sports Bistreaux. “We’re excited to be supporting the Senior Bowl by celebrating underdogs as the Official Practice Partner and look forward to working together to inspire players on and off the field to continue to succeed and win.”

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“The Senior Bowl practices was my introduction to the Cowboys coaching staff which turned into having the privilege to be the quarterback for America’s team,” Prescott added in the press release. “I’m excited to be a part of a franchise that continues to support the underdog mentality and look forward to seeing Walk-On’s take the field at the Senior Bowl, as the official practice partner, helping to make dreams come true for other athletes.”

Walk On's recently opened a franchise chain here in Tuscaloosa, marking the 52nd for the Baton Rouge-based brand in the country and fourth in the state of Alabama. Mobile, home of the Senior Bowl events, is also home to a Walk On's restaurant just 15 minutes from Hancock Whitney Stadium on the campus of the University of South Alabama.

In addition to being the official partner of Senior Bowl practices, Walk On's will also sponsor the NFL Flag Football seasons from 2021 through 2023, host the Practice Player Award ceremony, participate in the Senior Bowl Street Party and hold an inaugural sweepstakes in partnership with the Senior Bowl.

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