Bryce Young Signs Lucrative NIL Deal
Crimson Tide quarterback Bryce Young signed the latest in a multitude of lucrative NIL deals this week, joining forces with NOBULL, an athletic apparel and accessory company that is now also partnered with the National Football League.
NOBULL was founded in 2014, and, as of next season, is the "Official Combine Training Partner" of the NFL, meaning at next year's combine, athletes will wear NOBULL apparel instead of Under Armour.
Todd Meleney, Chief Marketing Officer of NOBULL, said in a press release, "Our partnership with the NFL as the Presenting Sponsor of the NFL Combine is a monumental moment for NOBULL," he continued, "As a global training brand, we’re proud to support the aspiring professional athletes working hard to showcase their abilities at the NFL Combine. The drive that these young athletes have is inspiring, and we are excited to tell their stories as they prepare for one of the biggest moments of their lives."
The brand has inked deals with a few of college football's most notable names, Young included, and plans to keep up with the athletes throughout the season and provide behind-the-scenes looks at the day-to-day of a high level player.
Young joined the Tide in 2020 as one of the top ranked players in the nation, and after sitting behind veteran Mac Jones in his freshman season, took over as the starter last year and absolutely dominated. He completed nearly 70% of his passes for over 4,800 yards and 47 touchdowns, winning the fist ever Heisman Trophy for a Crimson Tide signal caller.
He enters his junior season as one of the top rated prospects in next year's NFL Draft and with another solid year, could become the No. 1 overall selection.