The Big 12 Signs a New Television Deal

The Big 12 conference has officially agreed to a six-year, $2.28 billion with ESPN and Fox for exclusive streaming rights.

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The deal will bring in $380 million dollars annually for its 12 teams. During SEC media days this summer, it was reported that the University of Oklahoma and The University of Texas would be joining the conference because of the giant deal the SEC made with ESPN.

The departure of the two biggest teams sent shockwaves through the Big 12, but Commissioner Brett Yormark did not panic. A few weeks before the college football season, the Big 12 announced they are adding Brigham Young University (BYU), The University of Central Florida (UCF), The University of Houston, and The University of Cinncinatti.

The question now becomes what happens with the Pac-12?

Commissioner George Kliavkoff and the conference have had a rough 2022. Losing USC and UCLA to the Big Ten is bad enough, but now the Big 12 is talking to Arizona, Arizona State, Colorado, Utah, Oregon and Washington to potentially make an 18-team conference.  The Pac-12 is reportedly in talks with a multibillion-dollar company.

Currently, Amazon is "very interested" in college football rights. With the success of the NFL's Thursday Night Football, the company looks to bring in more customers to buy Amazon Prime. What better way to do that than to ink a deal with the Pac-12? Kliavkoff is in talks with Amazon but no deal has been announced yet.