“Where Legends Are Made,” USC or Alabama?
A recent tweet by the official University of Southern California football account might sound quite familiar to Alabama fans.
The tweet includes a litany of former USC football players on a graphic with a caption that reads, "Where Legends Are Made."
This slogan has been a registered trademark for the University of Alabama since April of 2016. The hashtag appears in the bio of the official University of Alabama twitter account with the trademark signature.
The slogan is brandished everywhere around the University of Alabama campus and on its social media accounts. The home page of Alabama's official website roles a video with the slogan overlaid on top the second you visit the website.
The use by USC in a graphic on Twitter may not rise to the level of trademark infringement. However, if the Trojans began to make clothing or other items with the catchphrase the school would almost certainly be subject to a lawsuit from Alabama.
The Trojans are clearly trying to move their football program in a new direction. USC hired 38-year-old Lincoln Riley in November. The former Oklahoma head coach posted a 55-10 record and won four Big 12 titles in his time with the Sooners.
USC's record in the last five years was 33-24 including a 4-8 mark last year.
In that same span, Alabama appeared in the College Football National Championship game four times and won it twice.
The legends certainly seem to be coming out of Tuscaloosa as of late.