Crimson Tide wide receiver Jameson Williams, as part of a new NIL deal, is partnering with, NFL headphone sponsor, Bose to bring some holiday joy to his teammates.

The former Buckeyes wideout is one of six college athletes to be a part of the company's newest NIL campaign that will give each athlete the opportunity to outfit their teammates with brand new Bose headphones.

Joining Williams in the deal are Heisman finalists Aidan Hutchinson and C.J Stroud out of Michigan and Ohio State, Anthony Brown from Oregon, Desmond Ridder from Cincinnati and, freshman sensation, Jalen Duren from Memphis.

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Prior to the NIL era, players were not allowed to give gifts to their teammates, and in the first opportunity to do so, Bose has allowed these athletes a chance to give thanks to their teams.

Williams, while easily one of the country's top receivers, certainly reaps the benefits of having such an excellent team around him, hauling in passes from Heisman winner Bryce Young and being backed up by a ferocious defense.

That's not to say Williams hasn't done his part though. Through 13 games, the junior wideout has hauled in an incredible 68 receptions for over 1,400 yards and 15 touchdowns, earning both SEC Player of the Year and AP All-American honors.

Williams took full advantage of the recent shifts toward player interest in college football when he left a bad situation at Ohio State to join the Crimson Tide. Now, he is continuing to capitalize on what college football has evolved into with his latest deal.

Alabama takes on Cincinnati in the first round of the College Football Playoff on December 31st, and is looking to advance to their second straight national title game.

Maybe with their new headphones, the team can more easily block out the "rat poison".

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