Young Lands NIL Deal With BMW of Tuscaloosa

Alabama quarterback Bryce Young picked up a new NIL deal over the weekend with BMW of Tuscaloosa.

The Heisman winner posted a picture on his Instagram story Saturday night, standing next to a black BMW with the caption, "Check out @BMWofTuscaloosa, the best out!"

NCAA's new Name, Image, Likeness policy went into effect in July of 2021, giving athletes the opportunity to get paid for brand deals, sponsorships, etc. Young has been one of the faces of NIL for Alabama, even Nick Saban mentioned Young specifically, while talking about the advantage last summer.

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“It’s almost seven figures. And it’s like, the guy hasn’t even played yet. That’s because of our program," said Saban.

Alabama football players and car dealership sponsors go together like peanut butter and jelly, in Tuscaloosa: former wide receiver Julio Jones owns a Kia dealership int town, and Alabama head coach Nick Saban co-owns a couple Mercedes-Benz dealerships around the state.

Young has publicized a few major deals since the NIL deal came into play, including: Cashapp, his first major deal, Logan's Roadhouse, and Subway, where he made his own sub called 'The Tuscaloosa.' 

According to Sports Business Journal, Young has racked up at least 14 sponsorships since the NIL Policy went into effect.